Social Media

Digital Stuff You Should Know – What is a Data Lake?

Data Lake Full

A data lake is a huge repository of raw data that is stored in its original state until required.  Why is this important?  Cisco predicts by 2020, 50 billion ‘things’ will be connected to the internet, generating enormous amounts of data every day.  Processing this data for the purpose of business decision making would be incredibly inefficient and potentially paralyzing.  Instead, the data will be tagged and stored in a Data Lake in a flat semi-unstructured form until a business question arises, only then will the data in the lake be interrogated.  Relevant data will then be extracted and analyzed to provide answers.

There, now you know enough to be dangerous in front of your IT department.

Go viral with incentives

Go Viral - full

According to 2000 consumers, discount codes are the simplest and most effective way to ensure your social media marketing gains amplification by going viral.  Not exactly rocket science, so let’s go people, make me an offer next time you advertise to me 😉

Information and Infographic courtesy of the Acquity Group, who surveyed more than 2,000 U.S. consumers on their habits and preferences surrounding digital engagement, content, shopping, and services in order to break down consumer expectations for brands in 2015 and beyond.

Trends in 2015 you shouldn’t ignore – traditional channels are still powerful

TV and Print Media

Across the industry social media gets all attention and for good reason, yet you rarely read or hear the subject matter experts issue a caveat that traditional media still hold sway and should remain part of any companies marketing strategy.

Out of 2000 US consumers, 47.5% have tried a new product or service as a result of TV and Print Advertising.  Consider yourself warned 😉

Information and Infographic courtesy of the Acquity Group, who surveyed more than 2,000 U.S. consumers on their habits and preferences surrounding digital engagement, content, shopping, and services in order to break down consumer expectations for brands in 2015 and beyond.