In the digital economy not all products are equal

Shoppers are defining their own journeys, and more often, are doing this at the category or even the product level. With digital influence ranging from 31 percent for the food and beverage category all the way up to 62 percent for electronics, the variation is clear: category by category, shoppers curate different shopping experiences using

B2C

Would you share your personal info to receive personalized promotions? 53% of respondents said yes. [Deloitte Digital]

B2B

eConomics of 2015 Marketing

Retailers and Manufacturers are facing two new dynamics in customer buying behavior. Frugality is here to stay.  So is

B2B

Nearly one-in-three shoppers spend more when they use digital as part of their shopping experience

B2C

Location Based Marketing will be a high stakes game

The potential of location based marketing is growing for every type of business.  If you provide value through location based marketing there’s an excellent chance consumers will be positively influence to change their plans and pay you a visit. Think about the possibilities if you knew a consumer was near your physical business location: Previously

B2C

Digital Stuff You Should Know – What is a Data Lake?

A data lake is a huge repository of raw data that is stored in its original state until

Go viral with incentives

According to 2000 consumers, discount codes are the simplest and most effective way to ensure your social media marketing gains amplification by going viral.  Not exactly rocket science, so let’s go people, make me an offer next time you advertise to me 😉 Information and Infographic courtesy of the Acquity Group, who surveyed more than 2,000 U.S.

B2B

Trends in 2015 you shouldn’t ignore – traditional channels are still powerful

Across the industry social media gets all attention and for good reason, yet you rarely read or hear the subject matter experts issue a caveat that traditional media still hold sway and should remain part of any companies marketing strategy. Out of 2000 US consumers, 47.5% have tried a new product or service as a

B2B

Businesses must recognize and embrace failure, otherwise they are paying lip service to creating an innovative culture

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Innovation, the gap between aspiration & accomplishment seems as big as ever. What’s the problem?

Innovation is the hottest business topic, yet success appears to be elusive. By comparison, consider the progress businesses

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The older you get the tougher it is too loose weight, because by now your body and your fat have become really good friends 🙂

The 10 Biggest Grammar Mistakes

  “The 10 Biggest Grammar Mistakes That Make Smart People Look Stupid” by @BernardMarr on @LinkedIn https://t.co/G41IhJwrco —

B2B